Privacy Policy – Vivai Piante Innocenti Fidelio
Data Controller
In accordance with Regulation (EU) 2016/679 (“GDPR”), the controller of personal data processing is:
Innocenti Fidelio Plant Nursery
Via Garcigliana 20, 51100 Pistoia (PT) – Italy
VAT Number / Fiscal Code. 01786590479
Telephone +39 0572 531714
Email: info@innocentifidelio.it
2. Types of data collected
While browsing the site innocentifidelio.co.uk, the Data Controller may collect the following categories of data:
2.1 Data provided voluntarily
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First name, Last name
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Email address
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Phone number
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Any message sent via the contact form
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Data relating to commercial requests or quotes
2.2 Data collected automatically
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Navigation data (IP address, browser, pages visited, session duration, device technical data)
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Technical cookies and, with your consent, profiling and third-party cookies (e.g. Google Analytics, Facebook Pixel)
3. Purpose of processing
Personal data collected is processed for the following purposes:
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Respond to requests for information, contacts, quotes or assistance.
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Manage commercial or pre-contractual relationships.
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Send service communications relating to the company's activities.
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Meet legal obligations in administrative, fiscal and accounting matters.
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Improve the website browsing experience (statistical and technical purposes).
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– By appointment only – sending promotional communications o newsletter.
4. Legal basis for processing
The treatment is based on:
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User consent (Article 6.1.a GDPR)
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Carrying out pre-contractual measures user requests (Art. 6.1.b GDPR)
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Legal obligations (Article 6(1)(c) GDPR)
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Legitimate interest of the Controller (Art. 6.1.f GDPR), to ensure security and improve the functioning of the website
5. Processing methods
The processing is carried out using computerised and/or manual tools, adopting appropriate technical and organisational measures to guarantee:
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Privacy
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Integrity
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Data availability
The data will not be used for purposes other than those stated.
6. Data conservation
Personal data will be stored for the time strictly necessary for the purposes for which they were collected, and in any case:
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Contact details: up to 24 months
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Contractual and fiscal data: up to 10 years (legal obligations)
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Data collected via cookies: according to the timelines indicated in the Cookie Policy
7. Communication and data transfer
The data may be communicated to:
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Technical Services Providers (hosting, maintenance, email)
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Administrative, accounting or legal consultants
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Public authorities, only in cases provided for by law
The data will not be sold or passed on to third parties for commercial purposes.
Where some services are located outside the EU, the transfer will take place in compliance with Articles 44-49 GDPR.
8. User Rights
The user can exercise the following rights at any time:
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Right of access
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Correction
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Erasure (“right to be forgotten”)
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Treatment limitation
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Data portability
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Objection to treatment
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Withdrawal of consent
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Complaint to the Data Protection Officer (www.garanteprivacy.it)
Requests can be sent to: info@innocentifidelio.it
9. Cookie Policy
The site uses technical cookies and, with the user's consent, third-party analytical and profiling cookies.
The detailed Cookie Policy is available in the dedicated section of the website.
10. Changes to this policy
The Data Controller reserves the right to update this notice at any time.
The updated version will always be available on this page.